Thursday 28 April 2011
VIRTUAL WARRIOR!
TASK: Create your own videogame. – Design a marketing strategy, pitch to class, win a prize.
1. What is missing from the games industry?
Our idea is a Karate game for the xbox kinect, wii console and the Playstation move. Our game would be a training game much like you would if you were training in a class. There will be levels where you gain a belt at the end of each levels, obviously getting harder in ability as you go higher. There are also extra features and levels within the levels such as fights and physical training.
2. Who is it for? Profile your typical gamer? Who is your target audience?
Our target audience would be families. ‘Virtual Warrior’ would be a family game with different levels of difficulty and multi-player features. Our typical gamer would probably enjoy similar games such as the Wii Fit, Wii Sport, Other Kinect sports games. The typical gamer would probably be traditionally sporty. Enjoy active activities.
3. How will you market it?
We will market this through the promotion of it through billboards and eye-catching posters with the use of Jackie Chan and Chuck Norris as celebrities to promote it, this will hopefully appeal to the target audiences. We will also produce tv commercials in which Jackie Chan is shown fighting loads of people and then after beating them he looks into the camera and shouts ‘BUY VIRTUAL WARRIOR NOW!’
4. Unique Selling Point
There’s never been a karate game in which the player does the karate moves himself. With this game the player can learn Karate from their living room at an affordable price, play online against friends and be a Karate Master. You will be trained by the best karate teacher of all time, IP MAN.
Viral Marketing techniques
- We would use video adverts on websites such as youtube and other similar sites.
- The use of social networking sites where groups or fan pages could be made to attract new players.
- The use of viral pop up adverts where you play a mini game and after completed a pop up appears of the trailer.
We would use this technique as the fan base of happy tree friends is mainly internet based. Due to the video series being web based.
Another way we could attract new viewers and players would be to make a iphone and android app which would advertise the game with a demo or trailer of the real game.
We could also use guerilla marketing techniques with the use of huge billboards and moving billboards advertising our game. The action of the billboard would be the characters putting a fork into a plug socket and moving in and out with the character lighting up showing the action of electric shock.
Tuesday 26 April 2011
Happy Tree Friends - THE GAME
INITIAL RESEARCH
we had a look at the top bought Xbox games on game store GAME's website. Nearly all the games where fighting and killing orientated e.g COD, DeadSpace2.
These videos are HORRIFIC, but highly popular. They involve very cheerful animal cartoons being horrifically maimed by each other.
Don't watch it if you have a nervous disposition or are easily disturbed by blood and cartoon violence.
GAMEPLAY
The gameplay will be similar to games like Grand Theft Auto, where you control one character with a city. You can free roam around this alternate world and complete set tasks. Completing tasks will reward you with new weapons and object to more effectively maim characters. Tasks will include basic finding certain characters and gaining points for murdering them to solving puzzles like how to destroy evidence.
The alternate world will be a brightly coloured village surrounded by fields and forest. when you have complete all task for that area, you character.
TARGET PLAYER
The target player will be the same as the audience for the videos and people who watch the series, older teenage boys and men. A large downfall to this is it's attraction to females. Although they are cute fluffy animals, it is very distasteful.
MARKETING
Viral market would be ideal for our game product as the videos are internet based already.
we had a look at the top bought Xbox games on game store GAME's website. Nearly all the games where fighting and killing orientated e.g COD, DeadSpace2.
These videos are HORRIFIC, but highly popular. They involve very cheerful animal cartoons being horrifically maimed by each other.
Don't watch it if you have a nervous disposition or are easily disturbed by blood and cartoon violence.
GAMEPLAY
The gameplay will be similar to games like Grand Theft Auto, where you control one character with a city. You can free roam around this alternate world and complete set tasks. Completing tasks will reward you with new weapons and object to more effectively maim characters. Tasks will include basic finding certain characters and gaining points for murdering them to solving puzzles like how to destroy evidence.
The alternate world will be a brightly coloured village surrounded by fields and forest. when you have complete all task for that area, you character.
TARGET PLAYER
The target player will be the same as the audience for the videos and people who watch the series, older teenage boys and men. A large downfall to this is it's attraction to females. Although they are cute fluffy animals, it is very distasteful.
MARKETING
Viral market would be ideal for our game product as the videos are internet based already.
RAP BATTLES: STREETS OF LONDON
Sandbox Productions presents RAP BATTLES: STREETS OF LONDON.
Type: RPG
Consoles: Xbox 360 & PS3 (including microphone)
Unique Selling Point: Original game, use of microphone
Our idea is to introduce a new sand-box style game which enables the player to take control of an aspiring rapper living in London. You will witness your character's development from budding MC to hip-hop superstar throughout the exciting and involving 'careers' mode. Players can also use the online mode to connect with their friends and increase their 'world wide rep' which would include career levels, as your reputation increases.
Our game is aimed at mainly teenagers and young adults. Our gamer is young and trendy and listens to rap/r'n'b/grime music. They would visit websites for social networking and gaming websites. They would read music and gaming magazines.
We will market it using guerilla marketing. An unconventional and unique way of marketing this would be for people to see rap battles in the centre of London (In a large, public area such as King's Cross), perhaps with celebrities that act as sponsors. This would attract many passers-by on their daily route to work. This form of Guerrila marketing would also act as a form of viral marketing as word would inevitably spread, as the passers-by go about thier day, and videos would be posted via online sites such as Youtube. This plan could be enforced further by getting the audience involved in the rapping, and would further the 'buzz' of the campaign.
Type: RPG
Consoles: Xbox 360 & PS3 (including microphone)
Unique Selling Point: Original game, use of microphone
Our idea is to introduce a new sand-box style game which enables the player to take control of an aspiring rapper living in London. You will witness your character's development from budding MC to hip-hop superstar throughout the exciting and involving 'careers' mode. Players can also use the online mode to connect with their friends and increase their 'world wide rep' which would include career levels, as your reputation increases.
Our game is aimed at mainly teenagers and young adults. Our gamer is young and trendy and listens to rap/r'n'b/grime music. They would visit websites for social networking and gaming websites. They would read music and gaming magazines.
We will market it using guerilla marketing. An unconventional and unique way of marketing this would be for people to see rap battles in the centre of London (In a large, public area such as King's Cross), perhaps with celebrities that act as sponsors. This would attract many passers-by on their daily route to work. This form of Guerrila marketing would also act as a form of viral marketing as word would inevitably spread, as the passers-by go about thier day, and videos would be posted via online sites such as Youtube. This plan could be enforced further by getting the audience involved in the rapping, and would further the 'buzz' of the campaign.
Skins: Life of Jake Groves
The Life of Jake Groves
Marketing
Marketing
This game will be marketed to young adults.
This will be an exclusive game on Xbox 360 and PC as xbox is owned by Microsoft and the software the game will be available on PC for will be windows only which is Microsoft.
This is a roleplaying game where you play as Jake Groves and you have missions which are to see through the life of Jake and the troubles he faces with his family and sexuality. jake is being bullied at school and your first mission is where you have to stop the bullies with whatever you can find.
This game is media convergence as it is merging the TV drama into another media product which is a game.
USP: First game to combine the TV drama in a roleplaying game, First Skins game ever
Strategy: viral/traditional
We will use Viral marketing by creating a group on Facebook and other social network sites such as Myspace and BEBO this is because social network sites are mainly used by young adults/teenagers who watch this TV Drama. Also we will use Traditional Marketing by doing advertising on TV adverts throughout the major TV channels on ITV and Channel 4.
Target Audience:
The target audience for our product will be aimed for people who watch the TV drama 'Skins' which will create a synergy as it will be released on the day after the first episode of the new series. This will be for both genders but it will not be for below 18 as it will have blood and violence and inappropriate scenes for the younger generation. Also it will be aimed for young adults which is around 18-24 and there lifestyle is stereotyped on this TV drama and game.
This will be an exclusive game on Xbox 360 and PC as xbox is owned by Microsoft and the software the game will be available on PC for will be windows only which is Microsoft.
This is a roleplaying game where you play as Jake Groves and you have missions which are to see through the life of Jake and the troubles he faces with his family and sexuality. jake is being bullied at school and your first mission is where you have to stop the bullies with whatever you can find.
This game is media convergence as it is merging the TV drama into another media product which is a game.
USP: First game to combine the TV drama in a roleplaying game, First Skins game ever
Strategy: viral/traditional
We will use Viral marketing by creating a group on Facebook and other social network sites such as Myspace and BEBO this is because social network sites are mainly used by young adults/teenagers who watch this TV Drama. Also we will use Traditional Marketing by doing advertising on TV adverts throughout the major TV channels on ITV and Channel 4.
Target Audience:
The target audience for our product will be aimed for people who watch the TV drama 'Skins' which will create a synergy as it will be released on the day after the first episode of the new series. This will be for both genders but it will not be for below 18 as it will have blood and violence and inappropriate scenes for the younger generation. Also it will be aimed for young adults which is around 18-24 and there lifestyle is stereotyped on this TV drama and game.
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| poster campaign |
Dance vision
Our game dance vision is designed for teenagers and younger adults who are interested in keeping fit and the dance industry. They are able to take the game further and enjoy learning a new skill as well as having fun.
Dance vision is a virtual reality game with a 3d dance instructor who not only teaches you the moves you need to know but keeps track on how well you are doing throughout the game. The music used will have a wide variety of genres, this will enable more people to enjoy the game as they can choose from classical ballroom dancing to break dancing and hip hop. As you progress through the game you will be able to go on to higher levels of dance and choreography enabling you to stay enthusiastic and not get bored.
Dance vision will be played on nintendo wii, with a connector that enables you to plug in your i-pods. This means that the game will be suitable for males and females, it will also be suitable to a wider age range. The consumers will be able to enjoy dancing to their own genre of music, meaning they can enjoy the game more. The game will include a dance mat that will be touch sensitive meaning it will be able to tell easily how well you are doing throughout the game.
The unique selling point of dance vision is the 3d dance instructor. you are able to watch the dance instructor throughout the dance to see how the choreography should look. whilst watching the instructor you can compare your moves with a mirror image of yourself as the instructor dancing this means you can see your dancing faults and correct them to improve your score. The game is designed for multiple or single players so you can dance with the instructor or your friends when dancing to styles which require two people such as ballroom dancing.
We will use traditional marketing for our game as it is the easiest way to show the full effect of our game and the unique selling point of the 3d trainer. We will have a stall set up in the game shops where the consumers will be able to have a go in the lead up to the release date. This will enable them to grasp the concept easily and see the full effect of the 3d trainer. we will place flyers in newspapers and adverts in magazines as well as on the television throughout the day. This means we are able to catch as many customers as possible before the release date and we are able to gain a more captive audience.
Our game dance vision is designed for teenagers and younger adults who are interested in keeping fit and the dance industry. They are able to take the game further and enjoy learning a new skill as well as having fun.
Dance vision is a virtual reality game with a 3d dance instructor who not only teaches you the moves you need to know but keeps track on how well you are doing throughout the game. The music used will have a wide variety of genres, this will enable more people to enjoy the game as they can choose from classical ballroom dancing to break dancing and hip hop. As you progress through the game you will be able to go on to higher levels of dance and choreography enabling you to stay enthusiastic and not get bored.
Dance vision will be played on nintendo wii, with a connector that enables you to plug in your i-pods. This means that the game will be suitable for males and females, it will also be suitable to a wider age range. The consumers will be able to enjoy dancing to their own genre of music, meaning they can enjoy the game more. The game will include a dance mat that will be touch sensitive meaning it will be able to tell easily how well you are doing throughout the game.
The unique selling point of dance vision is the 3d dance instructor. you are able to watch the dance instructor throughout the dance to see how the choreography should look. whilst watching the instructor you can compare your moves with a mirror image of yourself as the instructor dancing this means you can see your dancing faults and correct them to improve your score. The game is designed for multiple or single players so you can dance with the instructor or your friends when dancing to styles which require two people such as ballroom dancing.
We will use traditional marketing for our game as it is the easiest way to show the full effect of our game and the unique selling point of the 3d trainer. We will have a stall set up in the game shops where the consumers will be able to have a go in the lead up to the release date. This will enable them to grasp the concept easily and see the full effect of the 3d trainer. we will place flyers in newspapers and adverts in magazines as well as on the television throughout the day. This means we are able to catch as many customers as possible before the release date and we are able to gain a more captive audience.
Friday 8 April 2011
Minecraft Case Study
Minecraft is developed by Markus Persson or most known by the name "Notch"
It has been in development since May 10, 2009
Developer: Mojang
Publisher: Mojang
Genre: Sandbox
Platform: Pc, an ios4 and android versions are in development expected to be released 2011
Mojang is a swedish independent developer founded in May 2009 by Notch/Markus Persson.
The game went straight from Developer and Publisher to consumer.
You can play the classic offline version for free. However you need to buy an account to play the beta/newest version single player and multiplayer game. You pay for the account and play on an .exe which can be downloaded from many places on the web.
Minecraft has 1,821,508 sales from thursday 7th April. And in the last 24 for hours had sold 10020 more copies, selling at 15 euros each account.
Marketing
There has been very little marketing for minecraft since it was released on the TIGSource forums. It has been mostly spread around the internet due to word of mouth, with the use of social influence on sites such as youtube and website/forums.
It has been in development since May 10, 2009
Developer: Mojang
Publisher: Mojang
Genre: Sandbox
Platform: Pc, an ios4 and android versions are in development expected to be released 2011
Mojang is a swedish independent developer founded in May 2009 by Notch/Markus Persson.
The game went straight from Developer and Publisher to consumer.
You can play the classic offline version for free. However you need to buy an account to play the beta/newest version single player and multiplayer game. You pay for the account and play on an .exe which can be downloaded from many places on the web.
Minecraft has 1,821,508 sales from thursday 7th April. And in the last 24 for hours had sold 10020 more copies, selling at 15 euros each account.
Marketing
There has been very little marketing for minecraft since it was released on the TIGSource forums. It has been mostly spread around the internet due to word of mouth, with the use of social influence on sites such as youtube and website/forums.
Task 8/4/11
Advertising for the wii fit.
The wii fit advertising started in Japan, through the use of television adverts and online advertising (viral marketing). After the success of the Wii in Japan the Wii Fit was then released in other countries such as the UK. The UK advertising was very well thought through, the use of celebrities on the television adverts such as Ant and Dec made the game more appealing to a wider variety of audiences.
This trailer allows the audience to see the full Wii Fit experience, it shows a variety of the sports available when using the wii fit game. The actors in the trailer are a full family including a mother, father, and two children this makes it appeal to all ages and allows the audience to know that this game is aimed at families. All colours in the trailer are white or green including the families clothes, this is because the wii is also white. This is because the wii fit experience is meant to be a relaxing game. The sound in this trailer is only the noises from the wii console and the voice over.
Available places to purchase.
Online websites such as eBay, Amazon, Play, Nintendo.
Highstreet Shops such as Argos, Game, HMV
Downloadable Content.
-
The wii fit advertising started in Japan, through the use of television adverts and online advertising (viral marketing). After the success of the Wii in Japan the Wii Fit was then released in other countries such as the UK. The UK advertising was very well thought through, the use of celebrities on the television adverts such as Ant and Dec made the game more appealing to a wider variety of audiences.
Trailer Analysis.
This trailer allows the audience to see the full Wii Fit experience, it shows a variety of the sports available when using the wii fit game. The actors in the trailer are a full family including a mother, father, and two children this makes it appeal to all ages and allows the audience to know that this game is aimed at families. All colours in the trailer are white or green including the families clothes, this is because the wii is also white. This is because the wii fit experience is meant to be a relaxing game. The sound in this trailer is only the noises from the wii console and the voice over.
Available places to purchase.
Online websites such as eBay, Amazon, Play, Nintendo.
Highstreet Shops such as Argos, Game, HMV
Downloadable Content.
-
World of Warcraft
There have been over 10 trailers and commercials released for the main game and the expansion packs of WoW.
Here is a link to the cinematic trailer i have chosen is http://www.youtube.com/user/worldofwarcraft#p/u/10/IBHL_-biMrQ
This cinematic trailer makes the game seem like it has amazing graphics, however this is not the case as this video uses cinematic footage made up to make the game seem much better than it is. I however feel that the trailer should have actually used real footage from the game because the graphics for it are quite good considering it is a MMORPG (Massively Multiplayer Online Role Playing Game) so it has millions of people playing whilst still having good graphics. The editing during the action scenes is fast in the trailer to make the viewer want to join in with the action yet during the more tranquil scenes the editing was slow to make it seem like at certain points the game can be slow.
You can buy the game in stores with regular updates being downloaded or you can buy the game online and download it, there are frequent updates that not only repair bugs but also add in new features for the players, this helps keep the game alive and entertain the more hardcore players.
Here is a link to the cinematic trailer i have chosen is http://www.youtube.com/user/worldofwarcraft#p/u/10/IBHL_-biMrQ
This cinematic trailer makes the game seem like it has amazing graphics, however this is not the case as this video uses cinematic footage made up to make the game seem much better than it is. I however feel that the trailer should have actually used real footage from the game because the graphics for it are quite good considering it is a MMORPG (Massively Multiplayer Online Role Playing Game) so it has millions of people playing whilst still having good graphics. The editing during the action scenes is fast in the trailer to make the viewer want to join in with the action yet during the more tranquil scenes the editing was slow to make it seem like at certain points the game can be slow.
You can buy the game in stores with regular updates being downloaded or you can buy the game online and download it, there are frequent updates that not only repair bugs but also add in new features for the players, this helps keep the game alive and entertain the more hardcore players.
Super Mario Galaxy Trailer
This trailer gives us and idea of just how amazing the graphics and special effects are that we can expect to see in Super Mario Galaxy.
We can see the general idea of the aim of what you need to do in the game to earn point, to supposedly get onto the next level. By flying Mario into stars and other floating objects on the screen, he earns a certain amount of points for each type of one he hits.
The camera work gives the game a really exciting film as it tracks everything which is happening on screen, and this also gives the player a feel as if they're actually in the game.
Marketing strategies fifa 11
strategies for marketing:
T.V advert: emphasis on the 11 with sporty action music.
viral adverts e.g on facebook and other social network sites, youtube,
Trailer:
Analysis:
This FIFA11 trailer uses a contrast of live action and game features to make the viewer of the trailer get a buzz as they're seeing 'superstars' and make them feel the game is phenomenal, as well as making the viewer feel they are part of the game where it goes into game action for example at 0:57, but makes them feel this game is unique for them only. The editing in this trailer is really good lots of cut shots, creating an energetic advert and they set it in a stadium with a fake audience which is created by the editing used in this trailer, yet again making it seem unique as it looks like thousands of people are spectating watching this football game 'FIFA11'. Also the close ups of the famous football players which are featured in the game yet again creates a 'buzz' feeling and imitation of the football game. The soundtrack of this trailer is fast pace, with a drum beat and a cheering sound throughout its creating an energetic atmosphere yet appealing and keeps the audience engaged with the trailer and want to watch the rest of the trailer. they also use a lot of well known football stars to make the gamer feel like by playing they can be their heros.
purchase availability:
eastore/online
online stores - Game.com, amazon.co.uk, play.com, tesco.com
retailers - major supermarkets e.g. tesco, asda. GAME, GameStation, Blockbusters, Argos etc.
Downloadable content:
FIFA Ultimate Team - PS3, Xbox 360, PC
perks, stadiums
T.V advert: emphasis on the 11 with sporty action music.
viral adverts e.g on facebook and other social network sites, youtube,
Trailer:
Analysis:
This FIFA11 trailer uses a contrast of live action and game features to make the viewer of the trailer get a buzz as they're seeing 'superstars' and make them feel the game is phenomenal, as well as making the viewer feel they are part of the game where it goes into game action for example at 0:57, but makes them feel this game is unique for them only. The editing in this trailer is really good lots of cut shots, creating an energetic advert and they set it in a stadium with a fake audience which is created by the editing used in this trailer, yet again making it seem unique as it looks like thousands of people are spectating watching this football game 'FIFA11'. Also the close ups of the famous football players which are featured in the game yet again creates a 'buzz' feeling and imitation of the football game. The soundtrack of this trailer is fast pace, with a drum beat and a cheering sound throughout its creating an energetic atmosphere yet appealing and keeps the audience engaged with the trailer and want to watch the rest of the trailer. they also use a lot of well known football stars to make the gamer feel like by playing they can be their heros.
purchase availability:
eastore/online
online stores - Game.com, amazon.co.uk, play.com, tesco.com
retailers - major supermarkets e.g. tesco, asda. GAME, GameStation, Blockbusters, Argos etc.
Downloadable content:
FIFA Ultimate Team - PS3, Xbox 360, PC
perks, stadiums
Thursday 7 April 2011
Tiger Woods PGA Tour
I chose to research the game series 'Tiger Woods PGA Tour' because it has been around for a long time and is also very diverse in the forms of hardware it has been developed for.
The Structure
The structure of the production of these games starts with the developer & publisher, then the distributor, it is then sent to the hardware manufacturer, then the retailer and is finally sent to the consumer.
Developer & Publisher
The games in the series were mainly developed and published by Electronic Arts, commonly known as EA. This company are well-known for producing video games that feature sports. Such as Fifa, Madden etc. However, there are other developers that have worked in conjunction with EA such as 'Adrenaline Entertainment'. Other versions of the game have been developed by other companies.
Distributor
Hardware Manufacturer
The examples of hardware that this game can be played on are very diverse. Over the years the game has been playable on PC, Playstation, Gameboy Color, PS2, Xbox, Nintendo Gamecube, MAC OS, Gameboy Advance, N-Gage, Nintendo DS, Xbox 360, PSP. Wii, PS3, MAC OSX,
The Structure
The structure of the production of these games starts with the developer & publisher, then the distributor, it is then sent to the hardware manufacturer, then the retailer and is finally sent to the consumer.
Developer & Publisher
The games in the series were mainly developed and published by Electronic Arts, commonly known as EA. This company are well-known for producing video games that feature sports. Such as Fifa, Madden etc. However, there are other developers that have worked in conjunction with EA such as 'Adrenaline Entertainment'. Other versions of the game have been developed by other companies.
Distributor
Hardware Manufacturer
The examples of hardware that this game can be played on are very diverse. Over the years the game has been playable on PC, Playstation, Gameboy Color, PS2, Xbox, Nintendo Gamecube, MAC OS, Gameboy Advance, N-Gage, Nintendo DS, Xbox 360, PSP. Wii, PS3, MAC OSX,
Case Study: Metal Gear Solid 4
Developer: Kojima productions
Publisher: Konami
Consoles available on: Playstation 3 exclusively
Metal Gear Solid 4, Guns of the Patriots is the follow up from Metal Gear Solid 3, Snake Eater. Obviously it is part of the Metal Gear Solid series, all developed by Hideo Kojima, or his team, Kojima productions. The game was announced at Tokyo Game Show 2005 and released a while later on June 12 2008. Kojima's target audience was young men who enjoy sophisticated stealth action games.
Marketing
In a press conference on May 13, 2008 Hideo Kojima announced a marketing campaign and agreements with several companies to promote the game. For example, Apple ipods and monitors are used in the game. You can even use the Apple ipod as an in game item to listen to background music on.
Publisher: Konami
Consoles available on: Playstation 3 exclusively
Metal Gear Solid 4, Guns of the Patriots is the follow up from Metal Gear Solid 3, Snake Eater. Obviously it is part of the Metal Gear Solid series, all developed by Hideo Kojima, or his team, Kojima productions. The game was announced at Tokyo Game Show 2005 and released a while later on June 12 2008. Kojima's target audience was young men who enjoy sophisticated stealth action games.
Marketing
In a press conference on May 13, 2008 Hideo Kojima announced a marketing campaign and agreements with several companies to promote the game. For example, Apple ipods and monitors are used in the game. You can even use the Apple ipod as an in game item to listen to background music on.
Case study of ROBOT UNICORN ATTACK
- Developer: Spiritonin Media Games
- Publishers: Adult Swim and Flashline Games
- Consoles avaliable on: PC, iphone and ipad
- Platforms: Adobe Flash and iOS
- Realeased: February 2010
- Media/Distribution: Browser Game
It has two sequels, Heavy Metal and Christmas
Audience: Facebook, Internet and iphone users, easy for casual gamers.
A single player game where you control a Robot Unicorn and make your wishes true. You run through a fantasy landscape and your aim is to collect as many points as possible without crashing into obstacles or falling of a cliff. The controls are very simple; theres only two buttons you click : Z to jump and X to do a rainbow attack!
The game is so popular it has its own merchandise.
For the iphone app, there have been TV adverts such as this one with the catch phrase "Is your masculinity threatened? Then you're not man enough to play!" Here's the link!
http://www.youtube.com/watch?v=bdeg2YaUYZo
This TV spot uses fire, Like a powerful explosion (which makes the game seem explosively fun) and a deep powerful masculine voice to draw the players in, The game is made to seem awesome by the commentary, and the catchline is humorous so that it makes the game seem entertaining and fun.
Also it uses quote from reviews of the game to emphasis the amazingness of the game.
Also there are hundreds of raving reviews about the game over the internet, so for the most part the popularity of this amazing game was by word of mouth.
The game is free on the Adult Swim site, or you can buy it for your iphone in the App store for $0.99. You can also play in through Facebook.
Pokemon
- Owned and published by Nintendo
- Originally released December 14th, 1995
- Created by Satoshi Tajiri
- Originally a pair of interlinkable Game Boy roleplaying video games developed by Game Freak, Creatures Inc.
- 28 May 2010: cumulative sales of the video games (including home console versions e.g. "Pikachu Nintendo 64") have reached more than 200 million copies.
Marketing:
Example of a Pokemon trailer
Nintendo use many methods to advertise Pokemon. They have advertised it as a story and showed actual gameplay to highlight the good graphics. The music is really appealing to the viewer and makes the scene more interesting to watch, and as it's quite loud and upbeat it shows the genre is action. The opening of the trailer is quite humorous and would appeal to families and younger children especially. The camerawork uses a variety of shots and angles in the first part of the trailer including long shot and panning. The fast cuts makes the trailer exciting and also shows the genre of action. The intended audience could be anyone; it appeals to all types of consumers. This could be called viral marketing as the original trailers have been copied onto youtube and shared by consumers.
The game is available to buy online and in retailers such as Game and HMV.
VIDEO GAME- FIFA 2011
-PC
-iPad
-iPhone
-Xbox 360
-Playstation 3
-Web
-Wii
Developer
-EA Canada
Publisher
-Electronic Arts
Process went through from development to consumption
Developer (EA Canada) --> Publisher (Electronic Arts) --> --> Hardware (PC, iPad, iPhone, Xbox 360, Playstation 3, Web, Wii, PSP, Nintendo DS) --> Retail (Online - EA.com, Microsoft/xbox - Fifa online tournament, Retail shops e.g. Game, Game Station, Blockbusters). --> Consumer (Demo and game)
Costs etc:
-day 1: £28.9million made
-opening weekend: 821,000 copies sold
-holds the record for the "fastest selling sports game ever" with over 2.6 million games sold and over $150 million generated at retail in less than a week of the game being released.
Research into Wii Fit
Wii Fit was developed by Nintendo and designed by Hiroshi Matsunaga. It's the third best selling video game in history.
Wii fit is only available on the Nintendo Wii console. You can buy Wii Fit from most high street gaming stores, and shops such as Argos and Toys R Us and online from websites such as eBay and Amazon and Play.com.
Points that made the Wii Fit so successful was it's unique structure of the Wii Balance Board, which enabled the audience to stand on the balance board and communicate with the character on screen.
Development:
Wii Fit was first revealed as Wii Health Pack by Nintendo's chief game designer Shigeru Miyamoto, during a conference in mid-September 2006.
The Wii Balance Board had been worked on for "almost two years", and was inspired by sumo wrestlers' need to weigh themselves with two scales.
Sales:
Wii Fit sold over a quarter of a million copies in its first week,and despite not being released outside Japan, Wii Fit reached the one million unit sales milestone by January 6, 2008, after being released on December 1, 2007. As of January 4, 2009, it has sold 3,125,000 copies in Japan.It is the also the third best-selling game of Japan in 2008, as well as the best-selling Wii game in Japan of that year, selling 2,149,131 in that year.
The History of Wii Fit.
The vision for the Nintendo Wii was in the works as early as 2000. However, the public didn’t get a taste of the concept until mid 2004. The goal of Nintendo with this product was to revolutionize the home gaming console industry.
It took the visions of both developers, programmers, and engineers to get the Nintendo Wii that we love today to take shape. They had a variety of concepts they needed to implement. First, they needed to make it affordable or people weren’t going to buy it no matter how good it was. Nintendo make it known from the start they wanted the Wii to be family oriented. Therefore it had to be offered at a price that the average family could afford to buy it.
Next they wanted to go beyond the basics of playing video games. They wanted to give players a chance to be a part of the game. This was different from simply enjoying playing the game. Being able to use the right tools and accessories would make a huge difference in this area. A great deal of effort was put into offering very realistic movements and graphics to allow this to happen.
Last but not least they wanted the games to be fun and interactive. They wanted parents to be willing to buy this type of gaming console without worrying that their kids would become inactive in other aspects by playing it all the time. They wanted to make sure people of all ages were going to be able to have a great time using it as well.
After the success of the wii fit, nintendo released a follow up of the game in 2009 named wii fit plus.
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