strategies for marketing:
T.V advert: emphasis on the 11 with sporty action music.
viral adverts e.g on facebook and other social network sites, youtube,
Trailer:
Analysis:
This FIFA11 trailer uses a contrast of live action and game features to make the viewer of the trailer get a buzz as they're seeing 'superstars' and make them feel the game is phenomenal, as well as making the viewer feel they are part of the game where it goes into game action for example at 0:57, but makes them feel this game is unique for them only. The editing in this trailer is really good lots of cut shots, creating an energetic advert and they set it in a stadium with a fake audience which is created by the editing used in this trailer, yet again making it seem unique as it looks like thousands of people are spectating watching this football game 'FIFA11'. Also the close ups of the famous football players which are featured in the game yet again creates a 'buzz' feeling and imitation of the football game. The soundtrack of this trailer is fast pace, with a drum beat and a cheering sound throughout its creating an energetic atmosphere yet appealing and keeps the audience engaged with the trailer and want to watch the rest of the trailer. they also use a lot of well known football stars to make the gamer feel like by playing they can be their heros.
purchase availability:
eastore/online
online stores - Game.com, amazon.co.uk, play.com, tesco.com
retailers - major supermarkets e.g. tesco, asda. GAME, GameStation, Blockbusters, Argos etc.
Downloadable content:
FIFA Ultimate Team - PS3, Xbox 360, PC
perks, stadiums
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