Viral Marketing techniques

• We would use video adverts on websites such as youtube and other similar sites.

• The use of social networking sites where groups or fan pages could be made to attract new players.

• The use of viral pop up adverts where you play a mini game and after completed a pop up appears of the trailer.

We would use this technique as the fan base of happy tree friends is mainly internet based. Due to the video series being web based. 

Another way we could attract new viewers and players would be to make a iphone and android app which would advertise the game with a demo or trailer of the real game.

We could also use guerilla marketing techniques with the use of huge billboards and moving billboards advertising our game. The action of the billboard would be the characters putting a fork into a plug socket and moving in and out with the character lighting up showing the action of electric shock.