Dance vision


Our game dance vision is designed for teenagers and younger adults who are interested in keeping fit and the dance industry. They are able to take the game further and enjoy learning a new skill as well as having fun.

Dance vision is a virtual reality game with a 3d dance instructor who not only teaches you the moves you need to know but keeps track on how well you are doing throughout the game. The music used will have a wide variety of genres, this will enable more people to enjoy the game as they can choose from classical ballroom dancing to break dancing and hip hop. As you progress through the game you will be able to go on to higher levels of dance and choreography enabling you to stay enthusiastic and not get bored.

Dance vision will be played on nintendo wii, with a connector that enables you to plug in your i-pods. This means that the game will be suitable for males and females, it will also be suitable to a wider age range. The consumers will be able to enjoy dancing to their own genre of music, meaning they can enjoy the game more. The game will include a dance mat that will be touch sensitive meaning it will be able to tell easily how well you are doing throughout the game.

The unique selling point of dance vision is the 3d dance instructor. you are able to watch the dance instructor throughout the dance to see how the choreography should look. whilst watching the instructor you can compare your moves with a mirror image of yourself as the instructor dancing this means you can see your dancing faults and correct them to improve your score. The game is designed for multiple or single players so you can dance with the instructor or your friends when dancing to styles which require two people such as ballroom dancing.

We will use traditional marketing for our game as it is the easiest way to show the full effect of our game and the unique selling point of the 3d trainer. We will have a stall set up in the game shops where the consumers will be able to have a go in the lead up to the release date. This will enable them to grasp the concept easily and see the full effect of the 3d trainer. we will place flyers in newspapers and adverts in magazines as well as on the television throughout the day. This means we are able to catch as many customers as possible before the release date and we are able to gain a more captive audience.