Minecraft is developed by Markus Persson or most known by the name "Notch"
It has been in development since May 10, 2009
Developer: Mojang
Publisher: Mojang
Genre: Sandbox
Platform: Pc, an ios4 and android versions are in development expected to be released 2011
Mojang is a swedish independent developer founded in May 2009 by Notch/Markus Persson.
The game went straight from Developer and Publisher to consumer.
You can play the classic offline version for free. However you need to buy an account to play the beta/newest version single player and multiplayer game. You pay for the account and play on an .exe which can be downloaded from many places on the web.
Minecraft has 1,821,508 sales from thursday 7th April. And in the last 24 for hours had sold 10020 more copies, selling at 15 euros each account.
Marketing
There has been very little marketing for minecraft since it was released on the TIGSource forums. It has been mostly spread around the internet due to word of mouth, with the use of social influence on sites such as youtube and website/forums.
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