Thursday 7 April 2011

Case study of ROBOT UNICORN ATTACK

  • Developer: Spiritonin Media Games
  • Publishers: Adult Swim and Flashline Games
  • Consoles avaliable on: PC, iphone and ipad
  • Platforms: Adobe Flash and iOS
  • Realeased: February 2010
  • Media/Distribution: Browser Game
It has two sequels, Heavy Metal and Christmas

Audience: Facebook, Internet and iphone users, easy for casual gamers.

A single player game where you control a Robot Unicorn and make your wishes true. You run through a fantasy landscape and your aim is to collect as many points as possible without crashing into obstacles or falling of a cliff. The controls are very simple; theres only two buttons you click : Z to jump and X to do a rainbow attack!

The game is so popular it has its own merchandise.

For the iphone app, there have been TV adverts such as this one with the catch phrase "Is your masculinity threatened? Then you're not man enough to play!"  Here's the link!

http://www.youtube.com/watch?v=bdeg2YaUYZo

This TV spot uses fire, Like a powerful explosion (which makes the game seem explosively fun) and a deep powerful masculine voice to draw the players in, The game is made to seem awesome by the commentary, and the catchline is humorous so that it makes the game seem entertaining and fun.
Also it uses quote from reviews of the game to emphasis the amazingness of the game.

Also there are hundreds of raving reviews about the game over the internet, so for the most part the popularity of this amazing game was by word of mouth.

The game is free on the Adult Swim site, or you can buy it for your iphone in the App store for $0.99. You can also play in through Facebook.







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