TASK: Create your own videogame. – Design a marketing strategy, pitch to class, win a prize.
1. What is missing from the games industry?
Our idea is a Karate game for the xbox kinect, wii console and the Playstation move. Our game would be a training game much like you would if you were training in a class. There will be levels where you gain a belt at the end of each levels, obviously getting harder in ability as you go higher. There are also extra features and levels within the levels such as fights and physical training.
2. Who is it for? Profile your typical gamer? Who is your target audience?
Our target audience would be families. ‘Virtual Warrior’ would be a family game with different levels of difficulty and multi-player features. Our typical gamer would probably enjoy similar games such as the Wii Fit, Wii Sport, Other Kinect sports games. The typical gamer would probably be traditionally sporty. Enjoy active activities.
3. How will you market it?
We will market this through the promotion of it through billboards and eye-catching posters with the use of Jackie Chan and Chuck Norris as celebrities to promote it, this will hopefully appeal to the target audiences. We will also produce tv commercials in which Jackie Chan is shown fighting loads of people and then after beating them he looks into the camera and shouts ‘BUY VIRTUAL WARRIOR NOW!’
4. Unique Selling Point
There’s never been a karate game in which the player does the karate moves himself. With this game the player can learn Karate from their living room at an affordable price, play online against friends and be a Karate Master. You will be trained by the best karate teacher of all time, IP MAN.
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