Pokemon

• Owned and published by Nintendo
• Originally released December 14th, 1995
• Created by Satoshi Tajiri
• Originally a pair of interlinkable Game Boy roleplaying video games developed by Game Freak, Creatures Inc.
• 28 May 2010: cumulative sales of the video games (including home console versions e.g. "Pikachu Nintendo 64") have reached more than 200 million copies.

Marketing:
Example of a Pokemon trailer
Nintendo use many methods to advertise Pokemon. They have advertised it as a story and showed actual gameplay to highlight the good graphics. The music is really appealing to the viewer and makes the scene more interesting to watch, and as it's quite loud and upbeat it shows the genre is action. The opening of the trailer is quite humorous and would appeal to families and younger children especially. The camerawork uses a variety of shots and angles in the first part of the trailer including long shot and panning. The fast cuts makes the trailer exciting and also shows the genre of action. The intended audience could be anyone; it appeals to all types of consumers. This could be called viral marketing as the original trailers have been copied onto youtube and shared by consumers.

The game is available to buy online and in retailers such as Game and HMV.