RAP BATTLES: STREETS OF LONDON

Sandbox Productions presents RAP BATTLES: STREETS OF LONDON.
Type: RPG
Consoles: Xbox 360 & PS3 (including microphone)
Unique Selling Point: Original game, use of microphone
Our idea is to introduce a new sand-box style game which enables the player to take control of an aspiring rapper living in London. You will witness your character's development from budding MC to hip-hop superstar throughout the exciting and involving 'careers' mode. Players can also use the online mode to connect with their friends and increase their 'world wide rep' which would include career levels, as your reputation increases.
Our game is aimed at mainly teenagers and young adults. Our gamer is young and trendy and listens to rap/r'n'b/grime music. They would visit websites for social networking and gaming websites. They would read music and gaming magazines. 
We will market it using guerilla marketing. An unconventional and unique way of marketing this would be for people to see rap battles in the centre of London (In a large, public area such as King's Cross), perhaps with celebrities that act as sponsors. This would attract many passers-by on their daily route to work. This form of Guerrila marketing would also act as a form of viral marketing as word would inevitably spread, as the passers-by go about thier day, and videos would be posted via online sites such as Youtube. This plan could be enforced further by getting the audience involved in the rapping, and would further the 'buzz' of the campaign.

Pokemon

• Owned and published by Nintendo
• Originally released December 14th, 1995
• Created by Satoshi Tajiri
• Originally a pair of interlinkable Game Boy roleplaying video games developed by Game Freak, Creatures Inc.
• 28 May 2010: cumulative sales of the video games (including home console versions e.g. "Pikachu Nintendo 64") have reached more than 200 million copies.

Marketing:
Example of a Pokemon trailer
Nintendo use many methods to advertise Pokemon. They have advertised it as a story and showed actual gameplay to highlight the good graphics. The music is really appealing to the viewer and makes the scene more interesting to watch, and as it's quite loud and upbeat it shows the genre is action. The opening of the trailer is quite humorous and would appeal to families and younger children especially. The camerawork uses a variety of shots and angles in the first part of the trailer including long shot and panning. The fast cuts makes the trailer exciting and also shows the genre of action. The intended audience could be anyone; it appeals to all types of consumers. This could be called viral marketing as the original trailers have been copied onto youtube and shared by consumers.

The game is available to buy online and in retailers such as Game and HMV.