RAP BATTLES: STREETS OF LONDON

Sandbox Productions presents RAP BATTLES: STREETS OF LONDON.
Type: RPG
Consoles: Xbox 360 & PS3 (including microphone)
Unique Selling Point: Original game, use of microphone
Our idea is to introduce a new sand-box style game which enables the player to take control of an aspiring rapper living in London. You will witness your character's development from budding MC to hip-hop superstar throughout the exciting and involving 'careers' mode. Players can also use the online mode to connect with their friends and increase their 'world wide rep' which would include career levels, as your reputation increases.
Our game is aimed at mainly teenagers and young adults. Our gamer is young and trendy and listens to rap/r'n'b/grime music. They would visit websites for social networking and gaming websites. They would read music and gaming magazines. 
We will market it using guerilla marketing. An unconventional and unique way of marketing this would be for people to see rap battles in the centre of London (In a large, public area such as King's Cross), perhaps with celebrities that act as sponsors. This would attract many passers-by on their daily route to work. This form of Guerrila marketing would also act as a form of viral marketing as word would inevitably spread, as the passers-by go about thier day, and videos would be posted via online sites such as Youtube. This plan could be enforced further by getting the audience involved in the rapping, and would further the 'buzz' of the campaign.

World of Warcraft

There have been over 10 trailers and commercials released for the main game and the expansion packs of WoW.

Here is a link to the cinematic trailer i have chosen is http://www.youtube.com/user/worldofwarcraft#p/u/10/IBHL_-biMrQ

This cinematic trailer makes the game seem like it has amazing graphics, however this is not the case as this video uses cinematic footage made up to make the game seem much better than it is. I however feel that the trailer should have actually used real footage from the game because the graphics for it are quite good considering it is a MMORPG (Massively Multiplayer Online Role Playing Game) so it has millions of people playing whilst still having good graphics. The editing during the action scenes is fast in the trailer to make the viewer want to join in with the action yet during the more tranquil scenes the editing was slow to make it seem like at certain points the game can be slow.

You can buy the game in stores with regular updates being downloaded or you can buy the game online and download it, there are frequent updates that not only repair bugs but also add in new features for the players, this helps keep the game alive and entertain the more hardcore players.