Thursday 7 April 2011

Case Study: Metal Gear Solid 4

Developer: Kojima productions
Publisher: Konami
Consoles available on: Playstation 3 exclusively

Metal Gear Solid 4, Guns of the Patriots is the follow up from Metal Gear Solid 3, Snake Eater. Obviously it is part of the Metal Gear Solid series, all developed by Hideo Kojima, or his team, Kojima productions. The game was announced at Tokyo Game Show 2005 and released a while later on June 12 2008. Kojima's target audience was young men who enjoy sophisticated stealth action games.


Marketing
In a press conference on May 13, 2008 Hideo Kojima announced a marketing campaign and agreements with several companies to promote the game. For example, Apple ipods and monitors are used in the game. You can even use the Apple ipod as an in game item to listen to background music on.

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