Marketing
This game will be marketed to young adults.
This will be an exclusive game on Xbox 360 and PC as xbox is owned by Microsoft and the software the game will be available on PC for will be windows only which is Microsoft.
This is a roleplaying game where you play as Jake Groves and you have missions which are to see through the life of Jake and the troubles he faces with his family and sexuality. jake is being bullied at school and your first mission is where you have to stop the bullies with whatever you can find.
This game is media convergence as it is merging the TV drama into another media product which is a game.
USP: First game to combine the TV drama in a roleplaying game, First Skins game ever
Strategy: viral/traditional
We will use Viral marketing by creating a group on Facebook and other social network sites such as Myspace and BEBO this is because social network sites are mainly used by young adults/teenagers who watch this TV Drama. Also we will use Traditional Marketing by doing advertising on TV adverts throughout the major TV channels on ITV and Channel 4.
Target Audience:
The target audience for our product will be aimed for people who watch the TV drama 'Skins' which will create a synergy as it will be released on the day after the first episode of the new series. This will be for both genders but it will not be for below 18 as it will have blood and violence and inappropriate scenes for the younger generation. Also it will be aimed for young adults which is around 18-24 and there lifestyle is stereotyped on this TV drama and game.
This will be an exclusive game on Xbox 360 and PC as xbox is owned by Microsoft and the software the game will be available on PC for will be windows only which is Microsoft.
This is a roleplaying game where you play as Jake Groves and you have missions which are to see through the life of Jake and the troubles he faces with his family and sexuality. jake is being bullied at school and your first mission is where you have to stop the bullies with whatever you can find.
This game is media convergence as it is merging the TV drama into another media product which is a game.
USP: First game to combine the TV drama in a roleplaying game, First Skins game ever
Strategy: viral/traditional
We will use Viral marketing by creating a group on Facebook and other social network sites such as Myspace and BEBO this is because social network sites are mainly used by young adults/teenagers who watch this TV Drama. Also we will use Traditional Marketing by doing advertising on TV adverts throughout the major TV channels on ITV and Channel 4.
Target Audience:
The target audience for our product will be aimed for people who watch the TV drama 'Skins' which will create a synergy as it will be released on the day after the first episode of the new series. This will be for both genders but it will not be for below 18 as it will have blood and violence and inappropriate scenes for the younger generation. Also it will be aimed for young adults which is around 18-24 and there lifestyle is stereotyped on this TV drama and game.
 |
| poster campaign |
