The wii fit advertising started in Japan, through the use of television adverts and online advertising (viral marketing). After the success of the Wii in Japan the Wii Fit was then released in other countries such as the UK. The UK advertising was very well thought through, the use of celebrities on the television adverts such as Ant and Dec made the game more appealing to a wider variety of audiences.
Trailer Analysis.
This trailer allows the audience to see the full Wii Fit experience, it shows a variety of the sports available when using the wii fit game. The actors in the trailer are a full family including a mother, father, and two children this makes it appeal to all ages and allows the audience to know that this game is aimed at families. All colours in the trailer are white or green including the families clothes, this is because the wii is also white. This is because the wii fit experience is meant to be a relaxing game. The sound in this trailer is only the noises from the wii console and the voice over.
Available places to purchase.
Online websites such as eBay, Amazon, Play, Nintendo.
Highstreet Shops such as Argos, Game, HMV
Downloadable Content.
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