VIRTUAL WARRIOR!

TASK: Create your own videogame. – Design a marketing strategy, pitch to class, win a prize.

1.     What is missing from the games industry?

Our idea is a Karate game for the xbox kinect, wii console and the Playstation move. Our game would be a training game much like you would if you were training in a class. There will be levels where you gain a belt at the end of each levels, obviously getting harder in ability as you go higher.  There are also extra features and levels within the levels such as fights and physical training.

2.                                                             Who is it for? Profile your typical gamer? Who is your target audience?

Our target audience would be families. ‘Virtual Warrior’ would be a family game with different levels of difficulty and multi-player features. Our typical gamer would probably enjoy similar games such as the Wii Fit, Wii Sport, Other Kinect sports games. The typical gamer would probably be traditionally sporty. Enjoy active activities.

3.                                                                                           How will you market it?

We will market this through the promotion of it through billboards and eye-catching posters with the use of Jackie Chan and Chuck Norris as celebrities to promote it, this will hopefully appeal to the target audiences.  We will also produce tv commercials in which Jackie Chan is shown fighting loads of people and then after beating them he looks into the camera and shouts ‘BUY VIRTUAL WARRIOR NOW!’

4.                                                                                     Unique Selling Point

There’s never been a karate game in which the player does the karate moves himself. With this game the player can learn Karate from their living room at an affordable price, play online against friends and be a Karate Master. You will be trained by the best karate teacher of all time, IP MAN.

Task 8/4/11

Advertising for the wii fit.


The wii fit advertising started in Japan, through the use of television adverts and online advertising (viral marketing). After the success of the Wii in Japan the Wii Fit was then released in other countries such as the UK. The UK advertising was very well thought through, the use of celebrities on the television adverts such as Ant and Dec made the game more appealing to a wider variety of audiences. 

Trailer Analysis.

http://www.youtube.com/watch?v=zll9_MZ6fgQ&feature=related

This trailer allows the audience to see the full Wii Fit experience, it shows a variety of the sports available when using the wii fit game. The actors in the trailer are a full family including a mother, father, and two children this makes it appeal to all ages and allows the audience to know that this game is aimed at families. All colours in the trailer are white or green including the families clothes, this is because the wii is also white. This is because the wii fit experience is meant to be a relaxing game. The sound in this trailer is only the noises from the wii console and the voice over. 


Available places to purchase.


Online websites such as eBay, Amazon, Play, Nintendo.
Highstreet Shops such as Argos, Game, HMV


Downloadable Content.


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Research into Wii Fit

Wii Fit was developed by Nintendo and designed by Hiroshi Matsunaga. It's the third best selling video game in history. 


Wii fit is only available on the Nintendo Wii console. You can buy Wii Fit from most high street gaming stores, and shops such as Argos and Toys R Us and online from websites such as eBay and Amazon and Play.com.


Points that made the Wii Fit so successful was it's unique structure of the Wii Balance Board, which enabled the audience to stand on the balance board and communicate with the character on screen.


Development:
Wii Fit was first revealed as Wii Health Pack by Nintendo's chief game designer Shigeru Miyamoto, during a conference in mid-September 2006.


The Wii Balance Board had been worked on for "almost two years", and was inspired by sumo wrestlers' need to weigh themselves with two scales.


Sales:


Wii Fit sold over a quarter of a million copies in its first week,and despite not being released outside Japan, Wii Fit reached the one million unit sales milestone by January 6, 2008, after being released on December 1, 2007. As of January 4, 2009, it has sold 3,125,000 copies in Japan.It is the also the third best-selling game of Japan in 2008, as well as the best-selling Wii game in Japan of that year, selling 2,149,131 in that year.


The History of Wii Fit. 


The vision for the Nintendo Wii was in the works as early as 2000. However, the public didn’t get a taste of the concept until mid 2004. The goal of Nintendo with this product was to revolutionize the home gaming console industry. 

It took the visions of both developers, programmers, and engineers to get the Nintendo Wii that we love today to take shape. They had a variety of concepts they needed to implement. First, they needed to make it affordable or people weren’t going to buy it no matter how good it was. Nintendo make it known from the start they wanted the Wii to be family oriented. Therefore it had to be offered at a price that the average family could afford to buy it.

Next they wanted to go beyond the basics of playing video games. They wanted to give players a chance to be a part of the game. This was different from simply enjoying playing the game. Being able to use the right tools and accessories would make a huge difference in this area. A great deal of effort was put into offering very realistic movements and graphics to allow this to happen.

Last but not least they wanted the games to be fun and interactive. They wanted parents to be willing to buy this type of gaming console without worrying that their kids would become inactive in other aspects by playing it all the time. They wanted to make sure people of all ages were going to be able to have a great time using it as well. 

After the success of the wii fit, nintendo released a follow up of the game in 2009 named wii fit plus.