Thursday 28 April 2011
VIRTUAL WARRIOR!
TASK: Create your own videogame. – Design a marketing strategy, pitch to class, win a prize.
1. What is missing from the games industry?
Our idea is a Karate game for the xbox kinect, wii console and the Playstation move. Our game would be a training game much like you would if you were training in a class. There will be levels where you gain a belt at the end of each levels, obviously getting harder in ability as you go higher. There are also extra features and levels within the levels such as fights and physical training.
2. Who is it for? Profile your typical gamer? Who is your target audience?
Our target audience would be families. ‘Virtual Warrior’ would be a family game with different levels of difficulty and multi-player features. Our typical gamer would probably enjoy similar games such as the Wii Fit, Wii Sport, Other Kinect sports games. The typical gamer would probably be traditionally sporty. Enjoy active activities.
3. How will you market it?
We will market this through the promotion of it through billboards and eye-catching posters with the use of Jackie Chan and Chuck Norris as celebrities to promote it, this will hopefully appeal to the target audiences. We will also produce tv commercials in which Jackie Chan is shown fighting loads of people and then after beating them he looks into the camera and shouts ‘BUY VIRTUAL WARRIOR NOW!’
4. Unique Selling Point
There’s never been a karate game in which the player does the karate moves himself. With this game the player can learn Karate from their living room at an affordable price, play online against friends and be a Karate Master. You will be trained by the best karate teacher of all time, IP MAN.
Viral Marketing techniques
- We would use video adverts on websites such as youtube and other similar sites.
- The use of social networking sites where groups or fan pages could be made to attract new players.
- The use of viral pop up adverts where you play a mini game and after completed a pop up appears of the trailer.
We would use this technique as the fan base of happy tree friends is mainly internet based. Due to the video series being web based.
Another way we could attract new viewers and players would be to make a iphone and android app which would advertise the game with a demo or trailer of the real game.
We could also use guerilla marketing techniques with the use of huge billboards and moving billboards advertising our game. The action of the billboard would be the characters putting a fork into a plug socket and moving in and out with the character lighting up showing the action of electric shock.
Tuesday 26 April 2011
Happy Tree Friends - THE GAME
INITIAL RESEARCH
we had a look at the top bought Xbox games on game store GAME's website. Nearly all the games where fighting and killing orientated e.g COD, DeadSpace2.
These videos are HORRIFIC, but highly popular. They involve very cheerful animal cartoons being horrifically maimed by each other.
Don't watch it if you have a nervous disposition or are easily disturbed by blood and cartoon violence.
GAMEPLAY
The gameplay will be similar to games like Grand Theft Auto, where you control one character with a city. You can free roam around this alternate world and complete set tasks. Completing tasks will reward you with new weapons and object to more effectively maim characters. Tasks will include basic finding certain characters and gaining points for murdering them to solving puzzles like how to destroy evidence.
The alternate world will be a brightly coloured village surrounded by fields and forest. when you have complete all task for that area, you character.
TARGET PLAYER
The target player will be the same as the audience for the videos and people who watch the series, older teenage boys and men. A large downfall to this is it's attraction to females. Although they are cute fluffy animals, it is very distasteful.
MARKETING
Viral market would be ideal for our game product as the videos are internet based already.
we had a look at the top bought Xbox games on game store GAME's website. Nearly all the games where fighting and killing orientated e.g COD, DeadSpace2.
These videos are HORRIFIC, but highly popular. They involve very cheerful animal cartoons being horrifically maimed by each other.
Don't watch it if you have a nervous disposition or are easily disturbed by blood and cartoon violence.
GAMEPLAY
The gameplay will be similar to games like Grand Theft Auto, where you control one character with a city. You can free roam around this alternate world and complete set tasks. Completing tasks will reward you with new weapons and object to more effectively maim characters. Tasks will include basic finding certain characters and gaining points for murdering them to solving puzzles like how to destroy evidence.
The alternate world will be a brightly coloured village surrounded by fields and forest. when you have complete all task for that area, you character.
TARGET PLAYER
The target player will be the same as the audience for the videos and people who watch the series, older teenage boys and men. A large downfall to this is it's attraction to females. Although they are cute fluffy animals, it is very distasteful.
MARKETING
Viral market would be ideal for our game product as the videos are internet based already.
RAP BATTLES: STREETS OF LONDON
Sandbox Productions presents RAP BATTLES: STREETS OF LONDON.
Type: RPG
Consoles: Xbox 360 & PS3 (including microphone)
Unique Selling Point: Original game, use of microphone
Our idea is to introduce a new sand-box style game which enables the player to take control of an aspiring rapper living in London. You will witness your character's development from budding MC to hip-hop superstar throughout the exciting and involving 'careers' mode. Players can also use the online mode to connect with their friends and increase their 'world wide rep' which would include career levels, as your reputation increases.
Our game is aimed at mainly teenagers and young adults. Our gamer is young and trendy and listens to rap/r'n'b/grime music. They would visit websites for social networking and gaming websites. They would read music and gaming magazines.
We will market it using guerilla marketing. An unconventional and unique way of marketing this would be for people to see rap battles in the centre of London (In a large, public area such as King's Cross), perhaps with celebrities that act as sponsors. This would attract many passers-by on their daily route to work. This form of Guerrila marketing would also act as a form of viral marketing as word would inevitably spread, as the passers-by go about thier day, and videos would be posted via online sites such as Youtube. This plan could be enforced further by getting the audience involved in the rapping, and would further the 'buzz' of the campaign.
Type: RPG
Consoles: Xbox 360 & PS3 (including microphone)
Unique Selling Point: Original game, use of microphone
Our idea is to introduce a new sand-box style game which enables the player to take control of an aspiring rapper living in London. You will witness your character's development from budding MC to hip-hop superstar throughout the exciting and involving 'careers' mode. Players can also use the online mode to connect with their friends and increase their 'world wide rep' which would include career levels, as your reputation increases.
Our game is aimed at mainly teenagers and young adults. Our gamer is young and trendy and listens to rap/r'n'b/grime music. They would visit websites for social networking and gaming websites. They would read music and gaming magazines.
We will market it using guerilla marketing. An unconventional and unique way of marketing this would be for people to see rap battles in the centre of London (In a large, public area such as King's Cross), perhaps with celebrities that act as sponsors. This would attract many passers-by on their daily route to work. This form of Guerrila marketing would also act as a form of viral marketing as word would inevitably spread, as the passers-by go about thier day, and videos would be posted via online sites such as Youtube. This plan could be enforced further by getting the audience involved in the rapping, and would further the 'buzz' of the campaign.
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