Showing posts with label James Bedford. Show all posts
Showing posts with label James Bedford. Show all posts
Thursday, 28 April 2011
Viral Marketing techniques
- We would use video adverts on websites such as youtube and other similar sites.
- The use of social networking sites where groups or fan pages could be made to attract new players.
- The use of viral pop up adverts where you play a mini game and after completed a pop up appears of the trailer.
We would use this technique as the fan base of happy tree friends is mainly internet based. Due to the video series being web based.
Another way we could attract new viewers and players would be to make a iphone and android app which would advertise the game with a demo or trailer of the real game.
We could also use guerilla marketing techniques with the use of huge billboards and moving billboards advertising our game. The action of the billboard would be the characters putting a fork into a plug socket and moving in and out with the character lighting up showing the action of electric shock.
Tuesday, 26 April 2011
Happy Tree Friends - THE GAME
INITIAL RESEARCH
we had a look at the top bought Xbox games on game store GAME's website. Nearly all the games where fighting and killing orientated e.g COD, DeadSpace2.
These videos are HORRIFIC, but highly popular. They involve very cheerful animal cartoons being horrifically maimed by each other.
Don't watch it if you have a nervous disposition or are easily disturbed by blood and cartoon violence.
GAMEPLAY
The gameplay will be similar to games like Grand Theft Auto, where you control one character with a city. You can free roam around this alternate world and complete set tasks. Completing tasks will reward you with new weapons and object to more effectively maim characters. Tasks will include basic finding certain characters and gaining points for murdering them to solving puzzles like how to destroy evidence.
The alternate world will be a brightly coloured village surrounded by fields and forest. when you have complete all task for that area, you character.
TARGET PLAYER
The target player will be the same as the audience for the videos and people who watch the series, older teenage boys and men. A large downfall to this is it's attraction to females. Although they are cute fluffy animals, it is very distasteful.
MARKETING
Viral market would be ideal for our game product as the videos are internet based already.
we had a look at the top bought Xbox games on game store GAME's website. Nearly all the games where fighting and killing orientated e.g COD, DeadSpace2.
These videos are HORRIFIC, but highly popular. They involve very cheerful animal cartoons being horrifically maimed by each other.
Don't watch it if you have a nervous disposition or are easily disturbed by blood and cartoon violence.
GAMEPLAY
The gameplay will be similar to games like Grand Theft Auto, where you control one character with a city. You can free roam around this alternate world and complete set tasks. Completing tasks will reward you with new weapons and object to more effectively maim characters. Tasks will include basic finding certain characters and gaining points for murdering them to solving puzzles like how to destroy evidence.
The alternate world will be a brightly coloured village surrounded by fields and forest. when you have complete all task for that area, you character.
TARGET PLAYER
The target player will be the same as the audience for the videos and people who watch the series, older teenage boys and men. A large downfall to this is it's attraction to females. Although they are cute fluffy animals, it is very distasteful.
MARKETING
Viral market would be ideal for our game product as the videos are internet based already.
Friday, 8 April 2011
Minecraft Case Study
Minecraft is developed by Markus Persson or most known by the name "Notch"
It has been in development since May 10, 2009
Developer: Mojang
Publisher: Mojang
Genre: Sandbox
Platform: Pc, an ios4 and android versions are in development expected to be released 2011
Mojang is a swedish independent developer founded in May 2009 by Notch/Markus Persson.
The game went straight from Developer and Publisher to consumer.
You can play the classic offline version for free. However you need to buy an account to play the beta/newest version single player and multiplayer game. You pay for the account and play on an .exe which can be downloaded from many places on the web.
Minecraft has 1,821,508 sales from thursday 7th April. And in the last 24 for hours had sold 10020 more copies, selling at 15 euros each account.
Marketing
There has been very little marketing for minecraft since it was released on the TIGSource forums. It has been mostly spread around the internet due to word of mouth, with the use of social influence on sites such as youtube and website/forums.
It has been in development since May 10, 2009
Developer: Mojang
Publisher: Mojang
Genre: Sandbox
Platform: Pc, an ios4 and android versions are in development expected to be released 2011
Mojang is a swedish independent developer founded in May 2009 by Notch/Markus Persson.
The game went straight from Developer and Publisher to consumer.
You can play the classic offline version for free. However you need to buy an account to play the beta/newest version single player and multiplayer game. You pay for the account and play on an .exe which can be downloaded from many places on the web.
Minecraft has 1,821,508 sales from thursday 7th April. And in the last 24 for hours had sold 10020 more copies, selling at 15 euros each account.
Marketing
There has been very little marketing for minecraft since it was released on the TIGSource forums. It has been mostly spread around the internet due to word of mouth, with the use of social influence on sites such as youtube and website/forums.
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